Model Builder — Steam Launch and Community Growth
Launch campaign for a niche simulation game with breakout ambitions.
Model Builder is a simulation game on Steam aimed at players interested in scale modelling, creativity, and a more relaxed gameplay experience. This project is part of Michał Obłoj’s previous professional experience in the games industry. The activities included pre-launch promotion, wishlist growth, community communication, performance campaigns, and communication support for additional content releases.
Delivered by Michał Obłoj — Product Marketing Manager at Moonlit Games / Green Man Gaming Publishing
Model Builder - Official Launch Trailer
Steam Marketing
Communication around the game’s launch, increasing visibility on Steam, and supporting wishlist growth before release.
Community Management
Communication on Discord and Steam, responding to player questions, supporting release communication, and collecting community feedback.
Social Media
Communication across Facebook, Steam, Reddit, Instagram, TikTok, and Twitter/X. The scope covered promotion of the game, updates, and additional content.
Performance Marketing
Paid campaigns supporting traffic and conversions, including Facebook Ads and Google Ads activities.
DLC Communication
Communication support for 8 DLC releases, including two paid DLCs.
