LOVE Catering — Performance Marketing for a Meal Delivery Brand
Performance-led acquisition for a healthy meal-delivery brand.
LOVE Catering is a meal delivery brand offering diet plans delivered directly to customers. The project focused on improving digital performance, acquiring new customers, and optimizing sales campaigns. It is an example of work with a brand where success depends not only on traffic and reach, but also on purchases, ROAS, and customer acquisition cost.
Delivered by Michał Obłoj — Product Marketing Manager
Marketing strategy
Audience segmentation grounded in the health & wellness market — positioning LOVE as the convenient, no-compromise choice for people who already cook well but don't have the time.
Facebook Ads
Running and optimizing sales campaigns. The work included testing target groups, messages, and advertising creatives.
Campaign Analytics
Monitoring results, analyzing ROAS, CPC, and purchase volume, and adjusting campaigns based on sales performance.