Lody Koral — TikTok Challenge and Influencer Marketing
Organic TikTok challenge that turned a brand claim into a national hashtag.
Lody Koral is one of the most recognizable ice cream brands in Poland. The project included TikTok activities aimed at increasing brand visibility, audience engagement, and the use of short-form video formats. This project is part of Michał Obłoj’s previous agency experience as a member of the Social Media team at Veneo. Michał was involved in the #ZawszeJestPora Hashtag Contest initiative.
Delivered by Michał Obłoj — Social Media Specialist at Veneo
TikTok Challenge
Supporting the #ZawszeJestPora initiative, which encouraged users to engage with the brand through short-form video content.
Influencer Marketing
Cooperation with 11 influencers who helped increase the campaign’s reach and credibility on TikTok.
TikTok Ads
Paid campaign support designed to increase visibility and strengthen reach.
Social Media
Activities focused on increasing brand awareness, engagement, and follower growth.